Law Does Not Prohibit the Use of Russian-Language Trademarks on Signage – Language Ombudsman

Oлена Івановська, the appointed language ombudsman for the protection of the state language, has made an important announcement, stating that Ukrainian legislation does not prohibit the use of registered Russian-language trademarks on signage. This information has become particularly relevant in light of recent discussions surrounding language norms in Ukraine's business environment.

According to Івановська, under Article 42 of the Law on Ensuring the Functioning of the Ukrainian Language as the State Language, trademarks or signs for goods and services may be used in the form in which they have been granted legal protection. This means that regardless of the language in which the trademark name was registered, it can be reproduced on signage without alteration. 'In other words, no matter what language the trademark name is registered in, it can be reproduced on signage without changes,' the ombudsman noted.

However, Івановська also emphasized that this does not exempt business owners from the obligation to provide information in the state language. This requirement pertains to all other elements of the signage, such as descriptions of activities, general inscriptions, and consumer information, which must be presented in Ukrainian. 'This is an important aspect, as language is a crucial element of our identity,' she underscored.

Олена Івановська expressed concern regarding the fact that there are still numerous trademarks in Ukraine that contain Russian-language words that do not comply with Ukrainian spelling norms. 'However, it is undoubtedly surprising that hundreds of trademarks registered in Ukraine still contain words of a Russian-language nature that do not adhere to Ukrainian spelling rules. Not to mention those that include obscene language in their names. Such things are not encountered in any civilized country,' she added, highlighting the importance of adhering to language norms in business.

Івановська also pointed out that she understands that re-registering a trademark may require certain resources, but she believes that this issue is not just about costs, but primarily about awareness, reputation, and the responsibility of businesses. 'There is still much work to be done to cleanse the public space of the consequences of Russification, so it is important to respond promptly to societal demands and make appropriate decisions,' the language ombudsman concluded, urging business owners to pay attention to the importance of using the Ukrainian language in their operations.