Volkswagen Refuses to Abandon Sedans and Hatchbacks Despite SUV Popularity
Volkswagen's CEO in the U.S., Kjell Gruner, recently announced that the company has no plans to cease production of sedans and hatchbacks, even as nearly 80% of Volkswagen's vehicle sales in the U.S. consist of crossovers and SUVs.
Kjell Gruner, the CEO of Volkswagen in the United States, recently made an important statement regarding the company's future plans. He emphasized that Volkswagen does not intend to abandon the production of sedans and hatchbacks, despite the overwhelming popularity of SUVs, which currently account for almost 80% of the brand's sales in the U.S. Gruner highlighted that traditional models remain crucial for the brand's identity, image, and future development.
Among the models that are particularly popular in the U.S. market is the Volkswagen Atlas, which has become a bestseller in the SUV category. However, despite the dominance of crossovers in sales, the head of Volkswagen's American division stressed the importance of traditional vehicles, such as the Volkswagen Golf GTI and Volkswagen Golf R hatchbacks. According to him, these models are significant not only in terms of sales volume but also in shaping the brand's image and the emotional experience of driving.
Gruner pointed out that every brand needs iconic models that set the style and character. He included not only the various versions of the Golf but also the electric minivan Volkswagen ID.Buzz, which plays an important role in forming the company's image.
The Volkswagen leader emphasized that sedans and hatchbacks hold practical significance for many buyers. These vehicles are suitable for those who do not wish to purchase an SUV, are looking for a car with better fuel efficiency, or do not require all-wheel drive. This is an important aspect that the company considers when shaping its product lineup.
Interestingly, in 2025, Volkswagen sold 54,291 Volkswagen Jetta sedans in the U.S. Although this figure represents a 43.5% decrease compared to the previous year, the sales numbers remain on par with the compact crossover Taos, indicating a stable demand for this model. Gruner characterized the sales volume of the Jetta as good, reaffirming its importance in the market.
Volkswagen clearly states that it does not plan to fully transition to producing only SUVs. According to Gruner, the company aims to maintain a diverse range of models in its lineup, as compact cars offer advantages that larger crossovers do not. This strategic approach allows Volkswagen to remain competitive in a market where the demand for SUVs continues to grow.
Thus, Volkswagen demonstrates its readiness to adapt to changes in the market while preserving its identity and traditional models that shape its history and image. The brand will continue to offer consumers a variety of vehicle options to meet different needs and preferences.