Philip Morris Launches New Line of ZYN Mini Dry Nicotine Pouches in Ukraine

Philip Morris has officially announced the introduction of a new line of nicotine pouches in Ukraine, branded as ZYN Mini Dry. This innovative smoke-free product is designed specifically for adult nicotine consumers and represents a significant step in the company's long-term strategy aimed at developing a multi-category portfolio of smoke-free products.

According to information provided by NV Business representatives of Philip Morris, the nicotine pouches will initially be imported from Sweden, where the main production facilities are located. Future plans include expanding the list of manufacturing countries, which will allow for a broader range of products in the Ukrainian market.

“A year ago, Philip Morris actively invested in the ZYN brand in the Ukrainian market, with an investment amounting to $5 million. During this time, we have witnessed substantial growth in this category and significant interest in the product among adult consumers. The launch of the Mini Dry line is the next step in our long-term strategy,” stated Maxim Barabash, General Director of Philip Morris in Ukraine. “By 2026, we plan to invest an additional $10 million in the development of the nicotine pouch category and the launch of ZYN Mini Dry, particularly in expanding the portfolio, creating infrastructure, and raising awareness among adult consumers.”

Barabash also emphasized that the company estimates the growth potential of the nicotine pouch category in Ukraine at 20% per year in the future, which is why it continues to invest in the development of these innovative products.

“Nicotine pouches are a rapidly developing category in international markets and are gradually taking shape in Ukraine. We are expanding our portfolio to better meet the diverse needs of adult nicotine consumers and to develop various formats within this category,” noted Roman Ivanov, Director of New Products at Philip Morris in Ukraine.

Ivanov further added that the ZYN brand is one of the most recognized nicotine pouch brands globally. “It is also the first nicotine pouch brand in the United States to receive marketing authorization from the FDA (U.S. Food and Drug Administration). This is an important milestone for us, confirming that the product meets international standards and is a crucial factor for further investments in the development of ZYN in Ukraine,” he added.

ZYN Mini Dry is a line of nicotine pouches created using innovative technology that distinguishes them from other products in this category. Unlike traditional pouches, they do not contain water, glycerin, or essential oils. This results in the pouches being 'dry,' which allows for a slower release of nicotine and a smoother user experience. Additionally, ZYN Mini Dry pouches are smaller in size compared to other pouch lines available in Ukraine.

The line also differs from the existing ZYN Slim products on the market by offering a less intense flavor and lower nicotine content. The strength of the pouches will range from 1.5 mg to 6 mg per pouch. The line includes nine SKUs and three flavors: sweet mint, mint and menthol, as well as cherry with vanilla.

The ZYN Mini Dry nicotine pouches are designed as small packets containing a powder made from cellulose with added nicotine and flavorings. They are packaged in a can containing 15 pouches. When used, ZYN pouches do not produce smoke, ash, or aerosol, nor do they leave any odor or residue on teeth. This makes them a convenient choice for use in any setting: whether in a restaurant, office, airplane, or train.

*ZYN is a smoke-free and tobacco-free nicotine pouch. It contains nicotine, which is addictive. For adult nicotine consumers only.