Luka Modric Becomes Brand Ambassador for Gorenje Household Appliances
Leading European household appliance brand Gorenje has announced a significant partnership with world-renowned footballer Luka Modric, who will serve as the brand ambassador in a comprehensive multi-channel campaign across Europe.
Gorenje, a prominent name in the household appliance industry, has recently made headlines with the announcement of a strategic agreement with Luka Modric, one of the brightest stars in global football. This partnership will see Modric featured prominently in various advertising formats, including television commercials, outdoor advertising (OOH), print publications, and social media platforms, as part of an extensive multi-channel campaign that aims to reach audiences throughout Europe.
Luka Modric is not only celebrated for his exceptional skills on the football field but also for his prestigious achievements, including winning the coveted Ballon d'Or. His high level of professionalism and commitment to excellence perfectly aligns with the premium quality principles that Gorenje has upheld for over 75 years.
The collaboration between Luka Modric and Gorenje is grounded in a shared understanding that home is where great victories, sporting achievements, and personal successes begin. This concept has become the foundation for the partnership between the football star and the brand.
“Luka Modric is more than just a football legend. He is a person for whom family is the highest value and the greatest victory. At Gorenje, we share these principles. Our partnership with Luka goes beyond products and the football field. It’s about home as a place of strength, support, and inspiration—a space where character is formed and true victories are born,” said Irina Solomikina, Marketing Director of Gorenje Hisense Group in Ukraine, Poland, the Baltic States, and Moldova.
The philosophy of the Gorenje brand is centered around the principle of 'Life Simplified' and the concept of family comfort. This shared commitment to family values and a straightforward approach to life was pivotal in Luka Modric's decision to collaborate with the brand.
“I am proud to join the Gorenje family,” emphasized Luka Modric. “I believe that how I perform under the stadium lights directly depends on the peace and harmony that reign in my home. That is why it is important for me that household life is simple and convenient. Gorenje shares my family values and helps create a space where I can focus on what matters most—my career and loved ones. The path to true achievements begins at home.”
Supporting football is a significant focus for Hisense Group, the leading manufacturer of household appliances that includes the Gorenje brand. The group has a rich history of collaboration with some of the biggest football events in the world, such as the UEFA European Championships in 2016, 2020, and 2024, as well as the FIFA World Cups in 2018, 2022, and 2026.
Thus, Luka Modric's partnership with Gorenje is a logical extension of the football tradition upheld by Hisense Group and Gorenje, which aims to foster the spirit of the game by uniting fans through innovation and a shared pursuit of excellence.