Kyivstar Launches New Marketplace for Businesses

Kyivstar, a prominent player in Ukraine's electronic communications sector, has unveiled a new Marketplace aimed at enhancing business operations. This innovative online platform aggregates top digital solutions from various partners, providing entrepreneurs with swift and easy access to essential business tools.

The Marketplace is designed as a user-friendly catalog of verified tools, enabling users to quickly locate the services they need. The platform allows for the comparison of multiple solutions and offers exclusive deals from partners. It targets entrepreneurs, small and medium-sized enterprises, startups, and scaling companies that require tools to optimize processes in sales, marketing, customer service, and human resources.

Each category on the platform features services presented in structured cards. This format allows users to immediately view key information about each service, including its functionalities, pricing, and reviews from other users. Consequently, the card format facilitates rapid comparison of several services within a single category, assisting users in selecting the most suitable option.

One of the standout advantages of the new Marketplace is the exclusive offers available from partners. Users can access special conditions, such as discounts, extended trial periods, or additional features, making the platform even more appealing to businesses.

Applications for connecting to services are submitted through an integrated form on the platform. The system then automatically forwards these applications to the partner, ensuring quick feedback and allowing clients to promptly begin working with their chosen product. This significantly streamlines the connection process and saves entrepreneurs valuable time.

At the launch of the platform, several service categories are already available, including solutions for business process automation, CRM systems, accounting and finance tools, as well as marketing and advertising solutions. In upcoming releases, Kyivstar plans to expand the Marketplace by adding new areas, including marketing services, HR platforms, chatbot builders, educational solutions, and other digital tools.

The launch of this platform has several strategic objectives. Kyivstar aims to strengthen partner interactions and create a convenient entry point for entrepreneurs seeking digital products to scale their businesses. This aligns with the company's overall strategy, which focuses on supporting the development of small and medium-sized enterprises in Ukraine.

About Kyivstar: Kyivstar is a leading electronic communications operator in Ukraine, serving approximately 22.4 million mobile subscribers and over 1.2 million fixed-line subscribers as of December 31, 2025. The company offers services utilizing a wide range of mobile and fixed technologies, including 4G, Big Data, cloud solutions, cybersecurity services, digital television, and more. Kyivstar is fully owned by Kyivstar Group Ltd (Nasdaq: KYIV; KYIVW), whose shares are traded on the Nasdaq stock exchange.

The company has actively supported Ukraine during the ongoing war, directing over UAH 4.4 billion towards supporting defense forces, subscribers, and implementing social projects over the past three years. Kyivstar has been operating in Ukraine for 28 years and is recognized as the largest taxpayer in the electronic communications market, as well as the best employer and a socially responsible company.

Disclaimer: This press release contains "forward-looking statements" as defined in Section 27A of the U.S. Securities Act of 1933, as amended, and Section 21E of the U.S. Securities Exchange Act of 1934, as amended. Such forward-looking statements include, but are not limited to, statements regarding the development of the Marketplace, expansion of partner interactions, the launch of new service categories, anticipated demand for digital business tools, and potential outcomes from the implementation of the platform for clients and partners. Numerous risks and uncertainties could cause actual results and metrics to differ significantly from those stated in such forward-looking statements, including risks related to market competition, the pace of business digitization, changes in the regulatory environment, technological limitations, cybersecurity issues, and overall economic and wartime conditions in Ukraine and globally. The forward-looking statements contained in this press release are current only as of the date of its publication, and Kyivstar disclaims any obligations to update them, except as required by applicable law.