Kyivstar Unveils New Analytical Tool — Geoportal — A Big Data Solution for Effective Business

Kyivstar, the foremost operator of electronic communications in Ukraine, has unveiled its latest offering, an analytical tool named 'Geoportal.' This cutting-edge platform is designed to leverage Big Data technologies to help businesses make informed decisions regarding the optimal locations for setting up retail points, establishments, or branches. Additionally, it aids in planning delivery routes and enhancing network development.

The 'Geoportal' serves as an online platform equipped with interactive 2D and 3D heat maps, allowing users to analyze areas at various scales — from individual squares measuring 500×500 meters to entire settlements. The analytics provided by the platform are based on predictive algorithms that process vast amounts of data, displaying aggregated metrics of audience concentration and identifying locations with the highest commercial potential.

This service is tailored to meet the needs of businesses of all sizes. For small and medium enterprises, flexible pricing is available, enabling them to order analytics not just for entire cities but also for specific locations of direct interest. This feature makes the platform particularly beneficial for entrepreneurs looking to optimize their business processes and enhance operational efficiency.

On the 'Geoportal' platform, businesses can independently work with data and also request custom heat maps, which Kyivstar specialists will prepare upon individual request. This capability allows companies to obtain the most relevant information tailored to their specific requirements and objectives.

Moreover, Kyivstar adheres to all legislative requirements in Ukraine, including the Laws on 'Information' and 'Personal Data Protection.' The company assures that it does not share or sell subscribers' personal data, including call records, SMS/MMS texts, and browsing history, to third parties. All analytical models utilizing Big Data are constructed based on non-personalized and encrypted data, ensuring user confidentiality.

It is also noteworthy that Kyivstar is the leading electronic communications operator in Ukraine, serving approximately 22.5 million mobile subscribers and over 1.2 million fixed-line subscribers as of September 30, 2025. The company offers a wide range of services, including mobile and fixed technologies such as 4G, Big Data, cloud solutions, cybersecurity services, digital television, and more.

Kyivstar is actively investing in the development of new telecommunications technologies in Ukraine, planning to invest $1 billion from 2023 to 2027 in collaboration with VEON. Over the past three years, the company has also allocated more than 4.4 billion UAH to support defense forces, subscribers, and implement social projects, highlighting its social responsibility during challenging times.

Having operated in Ukraine for 28 years, Kyivstar is recognized as the largest taxpayer in the electronic communications market and has been awarded for being the best employer and socially responsible company. More information about the company is available on its official website www.kyivstar.ua or via email at pr@kyivstar.net.

This press release contains 'forward-looking statements' as defined in Section 27A of the U.S. Securities Act of 1933 (as amended) and Section 21E of the U.S. Securities Exchange Act of 1934 (as amended). Such statements may include, but are not limited to, claims regarding the expected commercial impact and development of the 'Geoportal' platform, the potential for expanding the customer base, and the implementation of new analytical features. However, there are numerous risks and uncertainties that could cause actual results to differ materially from those expressed in such statements. Kyivstar disclaims any obligation to update forward-looking statements, except as required by law.