Interpipe: How Ukrainian Business Adapts to European Standards
Interpipe, one of Ukraine's leading manufacturers of pipes and railway wheels, is actively adapting to changes in the European market, a process that has become particularly relevant over the past 15 years.
Interpipe, a prominent Ukrainian company specializing in the production of pipes and railway wheels, is undergoing significant adaptations to align with the evolving European market. This shift has become increasingly pertinent in the last 15 years. According to the company's GR director, the realization that focusing solely on one market was no longer viable prompted the initiation of a comprehensive sales diversification program. This program encompasses not only geographical aspects but also a diversification of the production portfolio.
Specifically, Interpipe has begun to explore the European market, which has emerged as both a new direction and a platform for development. Previously, Interpipe concentrated on manufacturing conventional products, but entry into the European market compelled the company to invest in research and development (R&D) and enhance its technological base. Today, Interpipe is able to offer European consumers a wide range of products, marking a positive experience for the company.
At the same time, the GR director emphasized that numerous changes are occurring within the European Union that Ukrainian businesses must monitor closely. Interpipe actively tracks all regulatory changes, as well as those related to the development of the economy and security within the EU. A crucial aspect is the ongoing and professional dialogue between European institutions and Ukrainian businesses, which should also involve the Ukrainian government. The director noted that there are many instances where things appear promising in theory, but in practice, EU institutions do not always grasp the specifics of Ukrainian business.
One example of successful adaptation is the construction of the modern metallurgy complex 'Interpipe Steel,' which was built from the ground up. This electric metallurgy enterprise is distinguished by its environmentally friendly steel melting process and is currently the largest of its kind in Eastern Europe. While discussions about the Green Deal and green agenda were just beginning in the EU, 'Interpipe Steel' had already fully complied with all the most stringent environmental requirements.
For the company, it is essential not only to meet European standards but also to convey the specifics of Ukrainian business to European partners. For instance, when the EU implemented the CBAM mechanism, they were unaware that Ukrainian pipes were already being produced from 'green' steel, leading to the establishment of entirely different markers for Ukrainian manufacturers.
Thus, a key task for Interpipe is to communicate important details to European partners, engaging in technical and professional dialogue to achieve common goals. This article was created during the NV event 'Business and European Integration,' highlighting the importance of dialogue between Ukrainian businesses and European institutions.