Bartenders Unite: For Peace and Victory!
A new phase of the charitable campaign 'For Mom, For Dad. For the Third Assault!' has launched in Ukraine, with 40 renowned bars joining forces to raise one million hryvnias for the purchase of two pickup trucks for combat units.
In Ukraine, a new phase of the charitable campaign 'For Mom, For Dad. For the Third Assault!' has commenced, initiated by the headquarters fund of the Third Army Corps. This time, 40 well-known bars across the country have united their efforts to raise one million hryvnias to procure two pickup trucks for the combat units of the corps.
Each participant in this initiative selects a special charitable item on their menu, which could be a cocktail or a signature mix. All proceeds from the sale of these beverages will be entirely directed towards purchasing vehicles for the army. Among the bars that have already joined the fundraising effort are establishments from Kyiv such as Loggerhead, KYI Bar, Hram, and Spicy No Spicy, as well as over 20 other bars from various regions of Ukraine.
The project is open to new partners, and anyone interested can join the initiative by simply messaging the fund on Instagram. To expedite the fundraising process, the craft alcohol brand KYI gorilka has also joined the initiative, taking on the cost of the alcoholic base for the charitable cocktails. This allows participating establishments to direct all profits from the sale of charitable drinks directly towards the purchase of the pickup trucks.
Oksana Dragan, the operational director of the Triika headquarters fund, stated: 'We have already executed many vibrant collaborations and have seen how effectively the hospitality industry can unite around helping the Triika. Now we are focusing on the bar community and plan to raise one million for two pickup trucks, as transportation at the front is a resource that is always critically needed.'
To facilitate the support process, the initiative team has created a special collection on Google Maps, listing all participating bars and the charitable drinks they offer. This allows every guest to quickly find the nearest location and contribute to the fundraising effort.
This charitable campaign is a significant step in supporting Ukrainian military personnel who require reliable transportation to carry out their missions. Each cocktail or mix sold is not only a delicious offering but also an opportunity to contribute to a common cause that will aid the defenders of the country.
It is worth noting that the Ukrainian bar community has previously united to support the army. Various events and collaborations demonstrate how the hospitality industry can become an important resource during times of crisis. Through such initiatives, bars not only support their customers but also make a substantial contribution to the defense of Ukraine.
This campaign also highlights the importance of unity and solidarity within society, as everyone can make their contribution to the common cause, even by purchasing a cocktail at their favorite bar. Together, we can help our defenders by providing them with the necessary transportation to execute their combat missions.