Philip Morris Announces USD 10 Million Investment in Smoke-free Products in Ukraine

New Round of Funding to Focus on Developing Ukrainian Nicotine Pouches Market and Launch ZYN Mini Dry as Company Systematically Invests in Smoke-free Future Make us preferred on Google Share Facebook X (Twitter) LinkedIn Bluesky Email Copy Copied Photo provided by Philip Morris press service Content Share Facebook X (Twitter) LinkedIn Bluesky Email Copy Copied Flip Make us preferred on Google KYIV, 2026 — Philip Morris Ukraine continues to implement its strategy to expand its smoke-free product portfolio in the Ukrainian market. In 2026, the company plans to invest an additional USD 10 million in developing the nicotine pouch category and to launch a new line of ZYN Mini Dry. These investments are part of Philip Morris International’s long-term global transformation aimed at creating a smoke-free future. Follow our coverage of the war on the @Kyivpost_official . The new round of financing will be aimed at developing infrastructure, expanding the product portfolio, and supporting operations in Ukraine. “ A year ago, we already invested USD 5 million in the nicotine pouch niche in Ukraine and got a steady interest in innovative alternatives among adult consumers. The next step will be an investment of another USD 10 million in 2026. Our goal is to develop a civilized market for smoke-free products and increase consumer awareness of this category, ” commented Maksym Barabash , CEO Philip Morris Ukraine. Maksym Barabash, CEO Philip Morris Ukraine. Photo provided by Philip Morris press service ZYN Mini Dry nicotine pouches are manufactured using innovative technology and imported to Ukraine from Sweden. This line expands the company’s offer in the segment of oral use products that do not require heating or the use of additional devices. As of the end of 2025, the company’s smoke-free products are represented in 105 countries around the world, and net income from this segment accounted for more than 41% of the group’s total revenue. Since the beginning of its operations in Ukraine, Philip Morris has invested more than USD 750 million in the national economy and remains one of the largest taxpayers. Philip Morris International (PMI) is a leading international company transforming its business towards smoke-free alternatives. The ZYN product is part of the smoke-free product portfolio of Swedish Match, which PMI acquired in 2022. ZYN is a tobacco-free nicotine pouch. Contains addictive nicotine. For adult nicotine users only.